Who Owns Gb News?

Answer The Question

Does GB News make a profit

GB News has reported a £31m loss in its first year on air, on revenue of £3.6m, but its directors remain “satisfied” with where it stands. In its Companies House accounts for the year to 31 May 2022 GB News Limited reported advertising revenues of £2.97m, digital revenues of £564,000 and sponsorship revenue of £105,664.

However, cost of sales stood at £25.4m and operating expenses at £8.9m, producing a loss both before and after tax of £30.7m. The year before, when GB News reported no revenue, its losses were £3m. The business said its directors “are satisfied with the results for the year and expect growth in the future performance of the company”.

GB News said its average monthly reach according to BARB was 2.32 million in the 2021/22 financial year, an average linear audience share of 0.3%. A spokesperson said this figure had risen to 2.84 million by February this year. Online, a spokesperson told Press Gazette that its number of unique users a month had increased 679% in the past four months and now stood above 10 million.

Is GB News more popular than BBC?

GB News’ linear TV audience is a third of that of BBC News.

What is the audience of GB News

G B News has entered the new year with a new plan: cut costs, hire more major talent, get off an advertising blacklist – and force all producers and presenters to take training workshops brushing up on ” the law and Ofcom “. The controversy-prone, right-leaning TV channel, which has spent a turbulent first 18 months weathering on and off-air turmoil and trying to shake a reputation as the “British Fox News”, is apparently ready to grow up.

Alan McCormick, the GB News chairman, is aiming to make the operation more “disciplined” and none of the approximately 200 editorial staff will be exempt. In a new year missive to staff outlining the priorities for the business in 2023, seen by the Guardian, McCormick said the first step will be a training schedule designed to help GB News avoid repeatedly falling foul of the media regulator Ofcom’s broadcasting code.

“This will ensure every producer and presenter has the most sophisticated knowledge at their fingertips,” McCormick said. “Initial workshops, on the law and Ofcom, are vital for all with no exceptions. Education is always a great investment.” In its self-proclaimed mission to be an insurgent force and alternative to mainstream media, the channel continues to blunder into image-tarnishing controversies in the way its presenters and guests handle topics including culture war issues, anti-vaccine conspiracies and, most recently, antisemitism. Ofcom has two cases open relating to Mark Steyn’s show, which has raised doubts over Covid vaccine safety. Photograph: GB News However, while GB News is introducing measures to avoid getting on the wrong side of Ofcom, it will not be shying away from controversy entirely.

“We do have voices that explore topics and areas of discussion that are challenging,” says Angelos Frangopoulos, the GB News chief executive. “We have a breadth of opinion and journalistic experience across the business that are here to challenge and push boundaries.” Getting one over on arch-rival TalkTV, Rupert Murdoch’s channel built on a £45m deal with Piers Morgan, is another top priority.

GB News is understood to have poached Ben Briscoe, the series editor for TalkTV’s Piers Morgan Uncensored, who also worked on ITV’s Good Morning Britain. Building credibility is another key aim, particularly after the reputational blow of losing names such as the former lead presenter and chairman Andrew Neil, and the launch editorial director John McAndrew, the ex-Sky News senior executive who has gone to BBC News. The GB News chief executive, Angelos Frangopoulos, says it has ‘a breadth of opinion’. Photograph: Dominic Lipinski/PA Recent hires include Michael Portillo, the Daily Mail’s Andrew Pierce, and Camilla Tominey from the Telegraph, alongside the former ITV star Eamonn Holmes.

They join an on-air lineup that includes the polarising figure of Nigel Farage, who fronts GB News’s most popular show. “GB News is proud to be a disruptor,” Frangopoulos says. “We have got the launch and early startup phase behind us. We started from scratch and have learned about the landscape. This is a year of growth for GB News.” Growth is a laudable aim.

Achieving it with the UK economy forecast to be heading into recession is another matter. Loss-making GB News is set to make cuts this year – although not to staff headcount – as the macroeconomic downturn affects its already fragile revenues. “The financial climate could not be tougher, so we must be tougher still,” McCormick told staff. Recent GB News hires include the journalist, broadcaster and former politician Michael Portillo. Photograph: Mark Thomas/Rex/Shutterstock Advertising is meant to be the primary source of income for GB News, which rebroadcasts audio from its TV output on its GB News Radio service.

However, the broadcaster has suffered from a widespread advertising boycott by brands that do not want to be associated with some of its output. “It is a brand safety disaster zone, I’m afraid,” says Richard Wilson, a co-founder of the Stop Funding Hate campaign, which calls out advertisers on social media that run ads in media such as GB News and the Daily Mail.

“I’m not surprised advertisers are staying away.” However, Frangopoulos says that the company is starting to make inroads with media buying agencies and brands, some of whom it now approaches directly. GB News uses Sky’s TV sales arm to sell its on-air advertising space, the Kiss and Jazz FM owner, Bauer, handles its radio advertising and the Daily Mail’s commercial arm is responsible for digital advertising.

1. We did have challenges at launch with advertisers but there has been a market shift,” Frangopoulos says.
2. Towards the end of last year and into this one there has been a significant shift in the level of discussion we are having both at agency and at client level.
3. That has been driven partly because we are now part of the broadcasting landscape in the UK.

We have a sizeable audience that holds appeal to some advertisers and is worth a conversation.” According to Guardian research, GB News attracted almost 170 advertisers or campaigns in the first half of last year, and more than 180 in the second half, including brands such as Camelot, Burger King, Jet2, TalkTalk and Weetabix. GB News reached 2.87 million viewers in December, comfortably ahead of TalkTV. Photograph: Finnbarr Webster/Getty In December the TV channel reached 2.87 million viewers, comfortably ahead of TalkTV at 2 million, although average daily viewing is only 41 seconds.

1. Sky News achieved a monthly reach of 8.5 million and the market leader, BBC News, clocked in at 11.4 million.
2. GB News Radio is also growing its audience, with weekly reach up 50% to 415,000 from the second to third quarter last year.
3. The world of traditional media is a notoriously difficult business to turn a profit, which begs the question of whether GB News can ever grow to a point that it is self-sustaining and no longer needs to turn to its backers for further cash injections.

The occasionally mooted potential merger with, or takeover by, TalkTV would not solve the problem – Sky News has not made a profit in more than three decades on air. In January 2021, GB News revealed that it had secured £60m to launch into the UK market in what was touted at the time as a three-year pot of funding.

However, last August there was a shakeup among its backers, with the founding investor Discovery selling up, and the existing shareholders Sir Paul Marshall, the Brexiter hedge fund tycoon, and Legatum, the Dubai-based investment company founded by the New Zealand billionaire Christopher Chandler, taking control.

Financial accounts for Discovery’s UK business subsequently revealed that it sold its 25% stake for £8m, a 60% drop on the original £20m it paid, which would suggest the value of GB News has fallen from £80m at launch to £32m. The latest £60m funding round, in which the co-founders Andrew Cole and Mark Schneider resigned as directors and sold their stakes, could sustain GB News for a number of years if it chose to cut costs dramatically.

• Frangopoulos declines to comment on “shareholder or valuation matters” but suggests that GB News is not at this point looking to cut back to a shoestring operation.
• GB News is competing with established, well-funded, big brand media and it is working,” Frangopoulos says.
• We are an employer of more than 200 journalists and that is a net positive for British journalism.

All companies have a balancing act of investment to drive commercial growth and finding efficiencies.”

Who has left GB News and why

Kirsty Gallacher – Kirsty Gallacher presents during the LIV Golf Invitational – London Draft in London, England. Photo: Aitor Alcalde Source: Getty Images PAY ATTENTION: check out news exactly for YOU ➡️ find “Recommended for you” block and enjoy!

Full name : Kirsty Jane Gallacher Date of birth : January 20th, 1976 Age : 46 years old (As of 2022) Place of birth : Edinburgh, Scotland, United Kingdom Nationality : British Ethnicity : White

Kirsty Gallacher is a British television presenter and model. She was born on January 20th, 1976, in Edinburgh, Scotland, United Kingdom. She is the daughter of Bernard Gallacher, a former professional golfer and Lesley Gallacher. Kirsty began a career in media as a production assistant in 1996.

She then moved on to the position of editorial assistant on Sky Sports in 1998. She joined GB News to present a breakfast programme on the channel in March 2021. Kirsty Gallacher stepped back from GB News in November 2021. She wanted to focus on her health concerns after discovering a tumour in her ear.

Nevertheless, she reemerged in early 2022 for SkySport and reunited with co-presenter Jim White.

Is GB News Russian owned?

GB News

Type	Political commentary
Country	United Kingdom
Broadcast area	United Kingdom Ireland
Headquarters	London, England
Programming
Language(s)	English
Ownership
Owner	All Perspectives Ltd.
Key people	Angelos Frangopoulos (CEO)
History
Launched	13 June 2021 ; 2 years ago
Founder	Andrew Cole Mark Schneider
Links
Website	www,gbnews,com
Availability
Terrestrial
Freeview	Channel 236 (SD)
Streaming media
gbnews.com	Live stream
YouTube	Live stream

GB News is a British free-to-air opinion-orientated news television and radio channel. The channel is available on Freeview, Freesat, Sky, YouView, Virgin Media and via the internet on Samsung TV Plus and YouTube, Since 4 January 2022, an audio simulcast of the station has been available on DAB+ radio,

1. Announced in September 2020 and launched in June 2021 from studios at Paddington Basin, London, GB News became Britain’s first television news start-up since the launch of Sky News in 1989.
2. It was set up with the aim of broadcasting “original news, opinion and debate”, with a mix of news coverage and opinion-based content.

The channel is described as right-leaning on political issues. It is jointly owned by hedge fund manager Sir Paul Marshall and investment firm Legatum under the umbrella of a holding company, All Perspectives Ltd, which is headquartered in London. As of August 2022, All Perspectives Ltd was controlled by three significant shareholders, all of whom work for Christopher Chandler ‘s Dubai-based investment firm Legatum.

1. The CEO of GB News is Angelos Frangopoulos, who formerly ran Sky News Australia,
2. The first chairman of GB News was Andrew Neil, who left the BBC in 2020 to set up the channel and present a prime-time evening programme.
3. He presented only nine shows and resigned from his roles at the channel on 13 September 2021, three months after its official launch.

Hosts of shows on the channel include Nigel Farage, Eamonn Holmes, Michael Portillo, Jacob Rees-Mogg, Camilla Tominey, and Dan Wootton,

Is GB News losing advertisers?

Almost all of our advertisers have chosen not to be on the channel and news of Andrew Neil departing will be an even bigger concern to the advertisers still on there.’ London Advertising’s campaign ran in November 2021 to publicise the channel nationally.

Can GB News survive?

The right-wing network’s growing audience sadly proves there is an appetite for angry, red-faced, white men shouting at the screens about Meghan Markle and immigrants. In case you missed it, June 13 marked GB News’ two-year anniversary. Beset with hitches and controversies from day one, the ‘news’ channel that brings Fox-style biased coverage offered by a range of pro-Brexit, right-wing, and, in some cases, Covid-conspiracist presenters, limped to its second birthday.

Not only is the channel still here, but it recently celebrated landing the status of the nation’s most loved news brand, as shown in a Savanta poll, The survival of the patriotic right-wing network, despite its coarse partisan reporting and stream of controversies, including five separate Ofcom investigations and having been found to have breached Broadcasting Code twice, is concerning, and makes you ask why and how ? It also makes you wonder if the channel’s recent ‘brand love’ win tells the whole story? A plaything for right-wing millionaires On its debut broadcast, former BBC presenter Andrew Neil – who was the face of the network in its infancy but left after just three months, probably when he realised its crass right-wing politics were making him look foolish – introduced the channel.

Neil laid out an agenda for the network. Wanting to portray the broadcaster as a credible insurgent force in British media, he promised there would be no Fox-style rants, and everything would be fact-checked. The promised agenda could not have been further from the broadcaster’s actual agenda.

1. With self-described ‘disruptors’ given a platform to shout their blinkered views, including Nigel Farage, Darren Grimes, Dan Wootton and Tom Harwood, the news station quickly became a hotbed for right-wing rants.
2. One of the most memorable outbursts has to be Farage picking a fight with RNLI lifesavers.

In July 2021, the former UKIP leader barked out a five-minute rant on his show criticising the work of the lifeboat charity for being a “taxi service for illegal trafficking gangs” by saving lives in the English Channel. Fortunately, the rant didn’t have the desired effect as the RNLI received more than £200,000 in donations after Farage’s comments.

Such outbursts have proven damaging for GB News, at least on an advertising level. One of the biggest and earliest controversies was the advertising boycott, which remains intact today. Realising its true ‘anti cancel’ culture, ‘bastion of free speech’ agenda, (a certain kind of free speech of course), advertisers started retreating from the channel at speed.

Cider brand Kopparberg was the first to stick two fingers up, claiming they didn’t even know they were being advertised on the channel. Ikea was next in line, saying they too didn’t know their adverts were running on GB News’ airwaves. Grolsch, Nivea, the Open University, Specsavers, and more, have all since suspended GB News’ adverts.

Faced with a high-profile advertising boycott, you wonder how the station affords its output. In its first year alone, it paid over £11 million in salaries to its staff. In a desperate bid to reverse its fortunes, the channel invested in a number of Tory MPs to present their own shows, including Jacob Rees-Mogg, Esther McVey, Philip Davies and, most recently, Lee Anderson.

The outspoken Tory deputy chairman nets £100,000 a year for a presenting gig, while Tatton MP Esther McVey earned £58,650 as a presenter in 2022, at an average of just under £900 per episode. So, how the hell does GB News afford it? Firstly, it doesn’t really afford it. In its first year of broadcasting, the network racked up a pre-tax loss of £30.7m. Secondly, its advertiser boycott seems to be softening. In the second half of 2022, it attracted more than 180 advertisers, including Burger King, Jet2, Camelot, TalkTalk and Weetabix.

Its 2022 accounts show that the majority of GB News’ revenue – over £2.9 million – came from advertising. And thirdly, and perhaps most importantly, it is funded by right-wing millionaires determined to spend their fortunes on controlling public discourse. A long way from the patriotic image GB News strives to promote, which sees it play the national anthem every morning and boast a red, white and blue logo, the network’s investors are remarkably international in character.

The channel is jointly owned by hedge fund manager Sir Paul Marshall and Legatum, under the umbrella company, Perspectives Limited. Legatum is an investment firm housed in the Dubai International Financial Centre, a tax-free zone in the United Arab Emirates.

The company reportedly put £20m into the network’s initial £60m fundraising, touted at the time as a three-year funding pot. New Zealand-born billionaire Christopher Chandler is the founder and chairman of Legatum. Why a New Zealander based in the Middle East would want to influence British politics by investing in a right-wing news channel might be hard to fathom, but if we dig a little deeper, it starts to make sense.

The Legatum Institute (LI) is a right-wing, free market-promoting think-tank. It was founded in 2007 by the Legatum Foundation, the philanthropic arm of Dubai-based investment firm Legatum. It is one of a string of right-wing think-tanks associated with secretive funding sources to influence the UK government. But as Solomon Hughes in Tribune Magazine notes, Thatcherite deregulation isn’t going to make good viewing, so GB News cleverly advances the pro-corporate policies corporations like Legutum and its right-wing think-tank philanthropic arm the Legatum Institute are all about, behind a veneer of anti-woke, culture war themes to generally encourage the Right.

• Pro-Brexit hedge fund boss Paul Marshall also reportedly invested £10m into the initial £60m funding pot.
• The millionaire Tory Party donor temporarily replaced Neil as chairman of GB News in September 2021.
• Marshall also founded and funds UnHerd, another platform for sensationalist right-wing political commentary.

Under pressure from a head-to-head battle with Rupert Murdoch’s well-financed new rival network, TalkTV, in August 2022, while operating at a loss, GB News reportedly secured £60m of new investment from Marshall. The Brexit-backing millionaire bought out the network’s co-founders Andrew Cole and Mark Schneider, as well as the US entertainment giant Warner Bros.

1. Discovery.
2. Discovery’s UK financial accounts subsequently revealed that it sold its 25 percent stake in GB News for £8m, a 60 percent drop on the original £20m it paid.
3. This suggests the value of GB News has fallen from £80m at launch to £32m.
4. But with a new £60m cash injection under its belt from a filthy rich right-wing source, the channel could in effect be sustained for a number of years.

Hence the frantic bid to pull in high-profile right-wing commentators, including some of the most controversial and outspoken voices in Westminster, with lucrative salaries. Afterall, the channel has to compete with a £45m deal with Piers Morgan, the face of its arch-rival station, TalkTV.

But is filling its airwaves with big ‘straight-talking’ names spouting their Brexit-loving, culture war-stoking, right-wing propagandistic views winning over viewers? In May 2023, BARB figures show GB News pulled in a linear TV audience of 3.4m. Right-wing rival TalkTV meanwhile, attracted just 1.8m.

Compare this to BBC News, which drew in 10.7m and its closest rival Sky News’s reach of 8.7m, and the two new right-wing TV entrants are significantly trailing the established impartial news sources in the battle for TV ratings. And this is despite BBC News having lost 1m UK viewers the previous month, after an international merger and presenter purge. GB News Radio’s audience is growing but is still lower than its commercial competitors. In May, the channel bragged about its radio audience growing by 4 percent to reach an average 319,000 people a week, whose total listening hours were up by 23 percent in the first three months of 2023 compared to Q4 of 2022. In March, in a bid to compete ‘much more aggressively” outside the UK, the GB News website was changed to a dotcom URL. Geoff Marsh, the channel’s chief digital officer, told staff the broadcaster had set itself up on a “launchpad to explode” its online audience.

Marsh had joined GB News from the Daily Express, where he is said to have built the newspaper’s website into an ‘SEO powerhouse.’ The broadcaster’s previous URL gbnews.uk had 3.5 million visits in December, 5.4 million in January and 6 million in February. A GB News spokesperson told Press Gazette that the website, with a new URL, now reaches 10 million online viewers a month.

While the dotcom move and the recruiting of a tenacious online ‘disruptor,’ seems to have paid off in the network’s mission to ‘compete much more aggressively, and faster, globally,’ its digital content still falls a long way short of the online audiences the established news brands are pulling in.

1. In Press Gazette’s Top 50 online UK news brands for internet reach in April 2023, the BBC topped the table with an online audience of 38.1m, translating into an 76 percent total audience reach.
2. The BBC was followed by the Sun, with a 26.3m audience, marking a 53 percent reach.
3. GB News was in 27 th position, with an audience of 5.8m, a 12 percent reach.

But perhaps the most interesting, and the most alarming, metric, is the year-on-year change in audience. While the likes of the BBC showed negative annual audience changes, GB News’ was up by 469 percent. After a disastrous start, if audience growth is anything to go by, GB News is witnessing something of a bounce back.

1. Backed by overseas funders with right-wing interests and seemingly bottomless pockets, who are willing to pay some of the biggest right-wing names in journalism and politics lucratively, the channel, it seems, is making inroads as a British media disruptor.
2. But it is far from a clear-cut or rosy picture.

With original investors pulling out with heavy losses, meaning the value of the channel has nosedived, amid an ongoing advertising boycott, GB News’ target of being the ‘biggest in TV news by 2028′ seems dubious. That said, its growing audience proves there is an appetite for angry, red-faced, overweight white men shouting at the cameras about Meghan Markle and immigrants.

But there is also an appetite to throw things at the screen in disbelief if you happen to stumble upon one of Nigel Farage’s or Dan Wootton’s bigoted rants by mistake. How many of GB News’ audience constitute such political masochists, who knows? In an attempt to offer an explanation about how GB News became Savanta’s most-loved news brand, Shaun Austin, Head of Media at Savanta, said the network also scored highly when it came to the most ‘hated’ brand.

Of course, that particular metric didn’t make it into the right-wing media’s gushing reports on the poll. “Much like a famous yeast-based toast spread, the public tend to either love or hate GB News,” writes Austin, Watching GB News is like entering an alternative universe, but the fact that people do – and a growing number of people do – testifies the hugely polarised political times we’re living in.

With networks like GB News and TalkTV dangerously feeding right-wing partisan ideologies, our only hope is that Ofcom toughens up and censures these channels for the misinformation and dangerous views they spread more decisively, instead of taking months of delay, dither, and indecision. It took almost a year, for example, for Ofcom to find that presenter Mark Steyn had breached rules on potentially harmful content for spreading misinformation about the Covid vaccine.

Perhaps then the self-styled ‘voice of Real Britain’ will start acting a bit more responsibly, i.e stop being a school for scoundrels to spout shit-stirring nonsense. We can live in hope. Right-Wing Media Watch – Tory press seek scapegoat for Britain’s mortgage woes With interest rates rising again this week for the thirteenth time in a row, things are looking pretty glum for borrowers in Britain.

• The Resolution Foundation suggests the average cost of a mortgage will go up by almost £3,000 for the 800,000 people re-mortgaging next year.
• Amid the economic carnage, things are looking pretty glum for Andrew Bailey too.
• The Bank of England governor has been the focus of some unflattering headlines this week.

‘Bank of England boss is an over-promoted plodder with a record of failure,’ says the Sun, The editorial claims that Bailey ‘ambles on with impunity towards the next disaster, raising rates ineffectually and too late.’ But this is the best part “The Tories, with our economy in tatters, can do little but soak up the flak and pray things improve.” Advocating for a government to do little but ‘pray things improve,’ hardly equates to critical journalism that fosters accountability in a fact-driven, unbiased way.

But then it is the Sun, so what should we expect? Needless to say, the Times and Mail were at it as well. The former’s frontpage on Thursday splashed on accusations from senior Tories and the Chancellor’s advisors, that Bailey had misjudged the crisis. In an excoriating lead article, the newspaper contends: “Mr Bailey missed his calling because he would have made an excellent defence counsel.

Alibis for Britain’s outlier status on inflation (now twice the US rate) have issued regularly from the man whose primary mission is to control it excuses have worn away his credibility.” The same day, the Daily Mail made criticism of the BoE its frontpage story. “Tories turn on Bank over rates crisis,’ was the headline. “Senior Tories and economists turned on the Bank of England last night as it prepared to heap more misery on homeowners,” the article continued, Now who can remember Rishi Sunak in January promising to halve inflation by the end of the year? It was one of his five pledges.

Surely, if the Prime Minister decided to ‘own’ the promise to halve inflation, how can it solely be the fault of the Bank of England? But of course, we’ve been here before. In October 2022 when the Truss/Kwarteng mini budget brought economic carnage to Britain overnight, Liz Truss allies blamed the Bank chief for the market meltdown.

Jacob Rees-Mogg, who was business secretary at the time, suggested a failure to raise interest rates quickly was at the root of the turmoil in financial markets. Meanwhile, Iain Duncan Smith, writing for the Express, said the Bank of England boss needed ‘to pipe down and stop undermining Truss.’ There is no doubt that with this week’s thirteenth consecutive interest rates rise since December 2021 bringing more pain to millions of households, Andrew Bailey is under pressure.

And the Governor did little to rescue his reputation by blaming inflation on workers’ wage rises. But it also seems clear that in facing a looming political nightmare and gazing down the barrel of election defeat, Tories, backed up by their press cheerleaders, are desperately seeking a scapegoat. Bailey is under fire, and perhaps rightly so, but eliminating the uncomfortable legacies of the disastrous Truss era from the Bank-blaming commentary is surely a bit careless and unfair? Woke-bashing of the week – DeSantis’ anti-woke GOP campaign collapses, in what could be a valuable lesson for Britain’s culture warriors Some good news at last, well kind of.

Ron DeSantis, the Florida governor who has promised to ‘destroy leftism’ if he became president, is struggling. In fact, his popularity is nosediving, proving that basing a whole campaign around ‘anti-wokeism’ isn’t good for business. Recent DeSantis tracking numbers from Civiqs, shows that the Florida governor’s Republican candidacy prospects are looking really bad, and that his rightward lurch has done significant damage to his brand. The data shows that even the hoped-for breakthrough among Hispanic voters isn’t happening for DeSantis.

Since November, positive views of DeSantis among Americans, have declined, Thoughts of the culture war-stoking governor, who was once lauded by many on the Right as a political rock star, have declined by 19 points among Republicans, 18 points among independents, and 17 points among Democrats. In recent weeks, a backlash to DeSantis’ extremist agenda in Florida has been escalating.

Amid its fall-out with the governor over his controversial ‘Don’t Say Gay’ bill, which curtails how questions of sexuality and gender expression can be discussed and handled in schools, Disney, which opposes the bill, announced it was axing plans to build a new $1bn campus in Orlando.

The building of the facility would have brought 2,000 jobs to the state. At the same time, businesses have started to protest the governor’s outrageous immigration law. A nationwide immigrant work strike took place against the new bill, which makes it illegal to transport or shelter undocumented people.

The bill also increases fines for hiring undocumented workers, and hospitals will have to ask about a person’s immigration status. The law will go into effect on July 1. Additionally, major state-wide conferences are getting cancelled because of the hostile political climate.

• I said ‘kind of’ good news earlier because as the once regarded GOP frontrunner’s popularity collapses, Trump is storming ahead.
• The latest national poll shows Trump is ahead of DeSantis by more than 30 points.
• Even here though there is the faintest of reasons to begin to be cheerful: for the first time one poll suggested that Trump’s approval rating had fallen to just below 50 percent among Republicans.

Given that he normally commands the support of 60 to 70 percent and more of the party’s supporters, it may be that the ceaseless lawsuits and the withdrawal of Fox News support, is beginning to impact on the thinking of some Americans. While they share stances on hardline anti-immigration and tax cuts, DeSantis and Trump aren’t clones.

1. Trump’s hallmark leans towards a populist anti-globalisation crusade, and DeSantis’s is his ‘anti-woke’ agenda.
2. Either way, you can’t help but feel smug that the Florida governor’s principal pitch to Republicans about being a more competent implementer of Trump’s right-wing agenda with extra contempt of wokeism thrown in, isn’t paying off.

In fact, it’s backfiring. The demise of DeSantis and his woke-bashing crusade could and should provide valuable lessons for politicians in Britain, where a similar ‘war against woke’ has been gaining momentum. Let’s hope that Kemi Badenoch, the so-called ‘anti-woke darling of the Right’, who met with Ron DeSantis, her, as Express so eloquently put it, ‘political love match’, in London in April, is taking note.

Gabrielle Pickard-Whitehead is author of Right-Wing Watch As you’re here, we have something to ask you. What we do here to deliver real news is more important than ever. But there’s a problem: we need readers like you to chip in to help us survive. We deliver progressive, independent media, that challenges the right’s hateful rhetoric.

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Why are advertisers boycotting GB News?

Late last week, Sainsbury’s became the latest brand to be drawn into the ongoing debate surrounding the potential boycotting of GB News. The speculation from commentators suggested it was in reaction to comments from Nigel Farage on the RNLI; however, the supermarket chain simply confirmed that its current advertising campaign, which included presence on GB News, had come to an end.

• From the little we know so far, GB News is the following things: pro-Brexit, anti-metropolitan elite, and non-London-centric.
• Positions that are all the antithesis of the average media agency staffer.
• And therefore, we see media planners encouraging brands to boycott the channel, when it’s still less than a few months old.

(Parking technical glitches to one side as a reason to withdraw – those are teething issues that will be sorted out.) The primary driver behind agencies and brands boycotting the channel is that they simply don’t like what it broadcasts and the audience it represents.

Did the industry learn nothing from the brilliant Andrew Tenzer’s The Empathy Delusion research published back in 2019? In a sentence, Tenzer ‘s research concluded that “people in adland unconsciously see, experience and interpret the world differently to large swathes of the UK population”. And that is precisely what is happening again today.

The research challenged the commonly held belief that “marketing and advertising people have a special aptitude for understanding others”. They don’t. They need to be guided by data instead. Established approaches and traditional thinking are being exploded in every sector and every market.

1. Growth requires uncomfortable change.
2. Growth needs agencies to be provocative.
3. A recent extended stint of parental leave led me to watching Good Morning Britain every day.
4. Not something I’d previously thought would be part of my daily media diet and a habit that quickly generated derision from friends and agency colleagues alike.

Piers Morgan is Marmite: a provocateur of the highest order. Yet it became clear to me pretty quickly that he knew how to hold politicians to account. An Ipsos Mori poll from January this year rated Morgan as in fact doing this better than TV and radio journalists, Keir Starmer, newspaper journalists, MPs and the Labour Party.

He was still behind Marcus Rashford – but hey, that’s perhaps no surprise.) While still at the helm, Morgan saw a record high of 1.9 million viewers tuning in. On 2 June this year, a few months after his departure, GMB sank to a low of 451,000 viewers. Note to media planners – that data right there highlights the empathy delusion once more.

Stop Funding Hate is back out in force trying to convince brands to avoid GB News. Despite years of campaigning, it has still not rendered the Daily Mail ad-less. Why? Because every media planner knows that it remains the second most read daily newspaper in the UK, and knows the role it can play for an advertiser – e ven if the media planner in question doesn’t agree with the paper’s politics.

Agencies are busy baking diversity and inclusion into their various operating systems. Some of this comes from the diversification of current media partners and checking our own biases. It’s too easy to plan within your own media echo chamber – how will you reach those with differing political views or opinions to yourself if you do? It might feel like a challenge, but growth is challenging.

Consolidated audience data on GB News showed that in the four weeks up until 11 July, it reached 3.7 million viewers (compared with 12.6 million for BBC News and 8.4 million for Sky News), showing that the 336,000 viewers it received on launch night wasn’t a flash in the pan.

A canny media planner might also point out that given that was the hottest day of the year and featured an England Euros fixture, that 336,000 number looked even more impressive. Oh, and did I mention that 82% were also the much-coveted ABC1 audience? Some parts of the press have gleefully reported the channel registering zero viewers at one point in recent weeks.

Yet we didn’t see anywhere near as much press noise when Steph’s Packed Lunch on Channel 4 suffered the same sorry fate last autumn. GB News is staffed with a wide range of journalists that are professional enough to have held long tenures at the BBC, ITV and The Sunday Times and come from a variety of ethnic and regional backgrounds.

Making half-baked comments that it’s a “r ogue outfit ” or ” the opposite of diversity ” seems misplaced thus far. Nigel Farage is now signed up, but perhaps most interestingly so is Arlene Foster, vowing to ” bring Northern Ireland into the mainstream of UK politics “. I’d be keen to know if the media planners on Kopparberg or Ikea agree with the decision those brands have made to withdraw from the channel.

The Co-op has taken a more grown-up approach, continuing to use the channel, despite online abuse from one London-based journalist (an ex-employee of the BBC and Chanel 4 News). The irony. The Co-op is reminding consumers that their “value and principles are clear and undiminished regardless of surrounding content”.

Respecting its consumers who know that it isn’t necessarily condoning the editorial it appears alongside – be it on TV, in the national press or on digital channels. Simple fundamentals of our craft. In his opening monologue, channel founder Andrew Neil declared that at GB News, “we will reflect the views and values of our United Kingdom”, and “we will concentrate on the stories that matter to you”.

And finally: “We are proud to be British.” If you’re projecting your views on to your brand’s audience, I ask you: do your views and values represent those of your target audience? D o you concentrate on the media placements that matter to your clients’ brands? And finally: are you proud to be a media planner? James Wilde is managing partner at Wavemaker UK

Are people watching GB News?

What the public thinks about the rise of channels like GB News and TalkTV – and Ofcom’s role Almost 90,000 people have signed our petition, and this number is growing by the day. Clearly this is an issue that a lot of people care about. So we decided to learn more about their thoughts.

85% of those polled believe Ofcom should create new rules to better control these types of TV channels, Only 10% believe new rules shouldn’t be created, and 5% don’t know.82% believe the rise of these kinds of channels is bad for democracy, Only 12% believe them to be good and 6% don’t know.85% believe MPs should not be allowed to present shows on news channels. Only 11% believe MPs should be able to present shows on news channels, and 4% don’t know.81% believe MPs should not be allowed to interview fellow MPs on news channels, Only 14% believe MPs should be able to interview fellow MPs, and 6% don’t know.74% believe GB News and TalkTV are not presenting impartial news, Only 17% believe they are, and 9% don’t know.82% don’t believe Ofcom is doing a good job in ensuring these channels present unbiased news, Only 6% believe Ofcom are doing a good job, and 13% don’t know.35% said they had seen social content from GB News and TalkTV, 29% have never watched, 26% have watched previously, and 10% said that they are a regular viewer of GB News or TalkTV.

We also asked: What would you like to say to Ofcom with regards to the investigation into GB News and TalkTV? 8,368 people answered, and below is a selection of the responses. “The morning GB News programme with Eamonn Holmes is the only one which I feel is impartial.

The others are so biased it puts me off watching them. A good news presenter should not give away their political leanings. Many however actually boast about them actually having stood for the Brexit party and now run Reform UK. Such biased reporting needs to be stopped especially when the BBC is held to account for supposedly biased reporting.” “We must not go the way of the US – we are used to being able to trust what news we hear in this country, goodness knows social media is allowed to put out all sorts of weird and wonderful ideas already, please don’t let our news broadcasters go down the same route.” “I want Ofcom to regulate news channels to ensure impartial reporting and protect the truth so that democracy can function as it is intended to.” “New rules need to be introduced to stop these channels bypassing the existing rules by claiming they are talk shows, they are no such thing.

They do not provide balanced viewpoints on their subject matter but just push their political bias at the viewer in an attempt to convince the viewer to adopt their political bias as the norm.” “The importance of this investigation cannot be overstated.

Impartial news and impartial presentation of facts and evidence about important issues is at the heart of a thriving democracy. The very peace and future of our country is at stake. Although the viewing figures of these channels are still low, we cannot be sure the real influence is designed to come from using clips and inflammatory messaging on social media.

The influence on increasing levels of hate crime is clear particularly against those from the transgender community. We only need to look to the recent past and the use of propaganda to see how risky leaving these channels on regulated is.” “To Ofcom: It is your task to monitor, impartially and without bias, for truth and factual reliability of contents broadcast.

Who has stopped advertising on GB News?

Bosch Statement, 16/6/22: “Bosch works with its selected media agencies on a global scale to ensure advertising isn’t shown on political channels. We have recently been made aware of an isolated example where our adverts appeared on such channels and we are dealing with this accordingly.

Thank you.” Compare the Market Compare the Market emailed on 10/3/23 to say that they are no longer advertising. Grolsch Statement, 15/6/22: “This advert for Grolsch ran on the GB News channel completely without our knowledge or consent, and we’re in the process of investigating with our media partners why this happened.

Grolsch is a brand that prides itself on core values of inclusion and openness to all people, and we want to be clear that we do not associate ourselves with any platforms or outlets that go against these values. We will do everything we possibly can to ensure that Grolsch does not appear on this channel again.” Ikea Statement, 15/6/22: “IKEA has not knowingly advertised on GB News, and we have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values and vision to side with the many people.

We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime.” Update 17/6: Ikea made an additional statement saying “While we had not actively sought to appear on the channel, the decision to suspend our advertising was taken at great speed.

a decision on our future approach will be taken in due course.” Despite claims in the right wing press, Ikea continues to NOT advertise. Indeed.com Statement, 15/6/22: “Our TV adverts run across a variety of networks as part of our media buy. We’ve requested and confirmed that our advert has been removed from airing here in the future.” Kopparberg Statement, 14/6/22: “We want to make it clear to everyone that our ad ran on this channel without our knowledge or consent.

Kopparberg is a drink for everyone and we have immediately suspended our ads” LV= (Liverpool Victoria) Statement, 16/6/22: “With GB News being new, we feel it’s important to take the time to fully understand the channel, so for now we’re pausing the placement of our car and home insurance adverts.” Nivea Statement, 15/6/22: “Media buying algorithms mean our adverts are automatically allocated across a wide selection of channels often without our knowledge, which is what has taken place in this instance.

Typically we would wait for a few months after a new channel or publication has launched before advertising with them, to ensure that they reflect the values we hold as a company. We have paused our advertising with GB News in line with this policy” Octopus Energy Statement, 15/6/22: “From now, we are asking networks not to air our ads on new channels until we’ve seen their output for a period of time, and can be sure they’re not breaching our policy.

• As such, we’re not currently running ads on GB News.
• We will monitor it, and only advertise if it proves to be genuinely balanced.” Open University Statement, 15/6/22: “Thanks for bringing this to our attention.
• We’ve not planned or purchased advertising with GB News and are investigating why this has happened.

This advertising has been paused with immediate effect.” Ovo Energy Statement, 15/6/22: “We have a clear policy not to advertise on platforms which do not align with our values. We’ve made the decision to pause our use of the channel whilst we ensure it meets our values.” Pinterest Statement, 16/6/22: “Many of you have reached out about our ads showing up on GB News.

We had no knowledge and would never have approved it. We work hard to create a positive & safe environment for our advertisers and want the same for our own ads. Without question we’ve suspended our ads from there.” Sainsbury’s Statement, 6/8/22: “Currently, we have no adverts scheduled with GB News. We had a campaign that has now ended.” (Not-so-coincidentally, the long-running campaign suddenly ‘ended’ after campaign group Led By Donkeys drew attention to it with stunts outside Sainsbury’s HQ.) Specsavers Statement, 16/6/22: “Specsavers has suspended all advertising with GBNews while it reviews its advertising placement with its media buying agency.” Tunnock’s tea cakes No known statement but advertising was pulled as of 4/7/22,

Vodafone Update 17/6/22: After some confusion and denials to the right wing press, Vodafone have clarified that they are not “boycotting” GB News but they are also not advertising. Statement : “We believe in free speech, while standing against hateful content.

• Political views are varied and we place our adverts in a broad spread of outlets.
• We haven’t boycotted GB News.
• However, we wouldn’t choose to advertise on a new channel, preferring instead to wait to make a commercial assessment of its quality and reach.
• With GB News still in its infancy, we do not have plans to advertise with it at this stage.” The current status of these advertisers is unknown.

Their ads have not been seen for a while, so they may have pulled out or the campaign may simply have ended – they have not made a comment either way. American Express Twitter @AmexUK Sky Twitter @SkyUK Email [email protected] Note: Sky is one of the last advertisers standing because its advertising sales arm, Sky Media, handles ad sales for GB News.

Dozens of ads appear for Sky TV, Sky Q, Broadband, Mobile, etc – these are all ‘filler’ ads. We have listed Sky here because it is now the biggest single advertiser as well as continuing to attempt to sell ads on behalf of GB News. Weetabix /Alpen Note: Weetabix made this ambiguous statement: “we are in the process of reviewing our safeguards to make sure that our advertising appears only across outlets that reflect the values of the number one breakfast brand”.

We are seeking clarification on whether they have pulled their ads. Twitter @weetabix Email [email protected]

What is the most viewed news channel in the UK

Media Nations 2023: Latest UK viewing and listening trends revealed

• Broadcast TV’s weekly audience reach sees steepest annual decline since records began, while older audiences’ daily viewing drops at fastest rate ever
• Number of TV programmes pulling in 4m+ viewers halves since 2014, but public service broadcasters still dominate most-watched list with valued national TV moments
• Teens and young adults spend an hour a day on TikTok, with ‘snackable’ short-form content particularly popular
• Commercial radio riding a wave in its 50th year, while smart speakers and podcasts see growth in use

The media diets of viewers and listeners in the UK appear to be more diverse and fragmented than ever, according to on the TV, online video, radio and audio sectors. As competition for the nation’s attention intensifies, Media Nations 2023 finds that the proportion of viewers who tune in to traditional broadcast TV each week has seen the sharpest ever annual fall – from 83% in 2021 to 79% in 2022. A similar decline is evident in the average time that viewers spend watching broadcast TV each day – down from 2 hours 59 minutes in 2021, to 2 hours 38 minutes in 2022 (-12%). For the first time, there is evidence of a significant decline in average daily broadcast TV viewing among ‘core’ older audiences (aged 65+) – a drop of 8% year on year, and down 6% on pre-pandemic levels.

Who is the producer of GB news

Richard Bellis – Producer – GB News | LinkedIn.

What’s the issue with GB News?

Ofcom has launched investigations into GB News and TalkTV as the media regulator struggles to handle how rightwing television channels are employing serving politicians as presenters. GB News and TalkTV’s willingness to push opinionated television news in a manner not traditionally seen on British television has left Ofcom playing catch-up, trying to apply a broadcast code written in a different era dominated by the BBC and ITV.

British broadcast rules ban serving politicians from acting as news presenters on television and radio stations, unless there are exceptional circumstances. However, politicians are allowed to host current affairs discussions – with the line between the two increasingly hard to distinguish. Any change to the rules could be politically contentious, given the main beneficiaries of the new channels have been Conservative MPs.

Ofcom said it had received 40 complaints objecting to the former Conservative minister Jacob Rees-Mogg acting as a newsreader on a breaking news story after a jury found Donald Trump sexually abused a journalist, The regulator is also investigating whether Rupert Murdoch’s TalkTV broke rules requiring news and current affairs to be presented with due impartiality, over comments by the Alba party leader, Alex Salmond.

• Salmond hosted a discussion in April on whether the SNP, his former party, was “hold back the course of independence”.
• GB News is already being investigated by Ofcom after it allowed the serving Tory MPs Esther McVey and Philip Davies to interview the Conservative chancellor, Jeremy Hunt, about his spending plans.

The regulator is considering whether the MPs, who are a married couple and each earned about £1,000 per episode of the show, included a broad range of views when interviewing one of their colleagues. The race to secure lucrative presenting jobs on the new channels has benefited several sitting Tory MPs.

Other MPs with shows include GB News’s Lee Anderson – who recently filmed a promotional video for his broadcast on the roof of parliament – and TalkTV’s Nadine Dorries, who has indicated that she intends to step down as an MP. Ofcom said it was researching whether British viewing audiences felt the ban on MPs presenting news programmes was still fit for purpose.

It said: “The rules around politicians presenting programmes were first introduced in 2005. Given the rise in the number of current affairs programmes presented by sitting politicians and recent public interest in this issue, we are conducting new research to gauge current audience attitudes towards these programmes.

Is Anne Diamond ill

Anne Diamond confirms exactly when she will next present GB News Breakfast as she makes TV return Anne Diamond joined Dan Wootton on GB News last night

• Anne Diamond has confirmed when she will next present GB News Breakfast alongside Stephen Dixon.
• The 68-year-old last appeared on TV screens on New Year’s Day.

However, Diamond revealed she would return to GB News on Saturday. The veteran broadcaster is still undergoing breast cancer treatment and said she is “still not at the end of the journey”. Anne Diamond has opened up on her breast cancer journey GB News

1. Diamond, who was awarded with an OBE following her 1991 cot death campaign, added: “But I’m through it enough to come back to work.”
2. The former Celebrity Big Brother contestant said she underwent a nine-hour operation, was given biopsies, X-rays, CT scans and mammograms.
3. Diamond has since also been given radiotherapy in a medical move to kill cancerous cells.
4. Speaking to fellow GB News host Dan Wootton last night, Diamond revealed: “I’m really pleased to be back.

Dan Wootton (left) with Anne Diamond (right) GB News “It’s great to be back. I’ll be back with Stephen.” Wootton also said: “I will be watching Saturday morning at 6am for the big return.” Responding to Diamond’s announcement, GB News Breakfast co-host Dixon wrote on Twitter: “So the news is out about Anne. Anne Diamond presents GB News Breakfast with Stephen Dixon GB News

• Diamond also revealed she received her OBE at the same time she was diagnosed with cancer.
• She told Wootton: “That morning, I got an email from the Cabinet Office saying congratulations you are to be awarded OBE for my cot death campaign back in 1991.”
• Diamond added: “But I knew then, because I’d already seen my GP, that I had to go to a breast cancer screening later in the morning and I thought I would just go for a mammogram and a couple of tests and I’d be free in an hour.
• “I spent the entire morning at my local hospital.

: Anne Diamond confirms exactly when she will next present GB News Breakfast as she makes TV return

What happened to Rosie from GB News

Rosie Wright Joins Times Radio – News UK

Rosie Wright joins Times Radio Presenter and multi-award-winning broadcaster Rosie Wright is joining Times Radio to present the station’s Early Breakfast show five mornings a week, starting at 5am on Monday 23 January. On Early Breakfast, a crucial show for getting early starters across the day’s news, Rosie will talk listeners through the morning’s news, business and sport headlines, plus the newspaper front pages and overnight breaking stories.She will also take ownership of the famous ‘Times Radio Early Breakfast Club’, which now counts thousands of people as its members.

The hourly programme was launched in June 2020 by Calum Macdonald, who has since gone on to co-host Friday to Sunday Breakfast on Times Radio, alongside Chloe Tilley. It has been presented since May 2022 by Anna Cunningham. Prior to joining Times Radio, Rosie was a presenter and reporter on GB News and anchored the rolling international news programme Good Morning Europe on Euronews,

• She has also presented across BBC and commercial radio stations including BBC Radio 4, BBC Radio Cambridgeshire, Love Sport Radio and Premier Radio.
• Rosie will also work as a cover presenter on a range of Times Radio shows.
• Rosie Wright said: “I’ve spent my career hosting breakfast programmes waking people up with the day’s news agenda and I can’t wait to get started at Times Radio.

As a listener to the show, it will be brilliant to sit behind the microphone and get to know the audience and the team at the station.” Times Radio Programme Director Tim Levell said: “Times Radio is all about making intelligent news coverage enjoyable to listen to, and I am thrilled that Rosie will be waking up our listeners.

Rosie has wowed us with her warmth and charisma, as well as her years of journalistic expertise, and I am confident our loyal army of early risers will feel well-informed, entertained and motivated in her hands.” In the latest RAJAR results Times Radio reported a reach of 542k and weekly listening hours of 3.2m.

It attracts the highest proportion of ABC1 listeners of any commercial radio station, cementing it as the destination for hard-to-reach quality news audiences. : Rosie Wright Joins Times Radio – News UK

Who are GB News competitors?

Alternatives and possible competitors to GB News may include The News Movement, Heatmap News, and ARYANEWS.

Has Mark Steyn left GB News?

Mark Steyn, a former GB News host, appears on his website blasting the channel. Picture: Screenshot of steynonline.com GB News presenter Mark Steyn has left the channel amid a dispute over contract terms that could have made him personally liable for Ofcom fines.

• The telecoms regulator currently has two investigations open into GB News, both relating to claims around the safety of Covid-19 vaccines made on The Mark Steyn Show, which aired at 8pm on Mondays to Thursdays.
• UPDATE: GB News broke Ofcom rules with Mark Steyn’s misleading Covid-19 comments No fines have been levied against the broadcaster at present, nor any adverse rulings made against the television channel.

(GB News Radio did breach a broadcast rule in March 2022 when it failed to give a full list of candidates standing in a by-election.) Press Gazette understands Steyn has to date been presenting for GB News in a freelance capacity, and had been in negotiations for a permanent contract.

Who controls Russian media

2023 World Press Freedom Index Good: 85–100 points Satisfactory: 70–85 points Problematic: 55–70 points Difficult: 40–55 points Very serious <40 points Not classified The current government of Russia maintains laws and practices that make it difficult for directors of mass-media outlets to carry out independent policies. These laws and practices also hinder the ability of journalists to access sources of information and to work without outside pressure. Media inside Russia includes television and radio channels, periodicals, and Internet media, which according to the laws of the Russian Federation may be either state or private property. As of 2023, Russia ranked 164 out of 180 countries in the Press Freedom Index compiled by Reporters Without Borders, Despite the constitution's provision of freedom of speech, the authorities possess significant discretion to suppress any speech, organization, or activity lacking official support due to ambiguous extremism laws. The government dominates the media landscape by controlling the majority of the national television networks, radio and print outlets, and media advertising market, either directly or through state-owned enterprises and friendly business magnates. Multiple international organizations have criticized and continue to criticize various aspects of the contemporary press-freedom situation in Russia. The Russian government engages in internet censorship.

What is the future of GB News?

Inside the GB News newsroom. Picture: Press Gazette GB News chief executive Angelos Frangopoulos has set out a plan to turn the start-up broadcaster into Britain’s biggest news channel while trimming “wasteful costs and inefficiencies”. In a note to staff on Monday morning, seen by Press Gazette, Frangopoulos said the channel was now entering its “third phase”.

• The future of GB News will include “pivoting sharply towards financial sustainability and profit,” he said.
• The first phase was launch, in June 2021, and the second consisted of “investment in people, talent, and programming while we relentlessly built a loyal audience,” he said.
• The boss told staff that GB News’ business goal was to become “the number one news channel in the United Kingdom by 2028”.

GB News regularly ranks ahead of News Corp’s TalkTV, launched in April 2022, in linear television ratings. As Press Gazette reported in December, it increasingly challenges Sky News, And Frangopoulos said GB News is “edging ever closer to the BBC News channel” – which itself will see change this spring as the BBC’s UK channel merges with BBC World News.

1. After a rocky start, which included the resignation of its star presenter Andrew Neil within months of launch, GB News has slowly established itself with a growing linear TV audience (see recent Barb figures below).
2. Frangopoulos said GB News is backed by “committed investors who understand that a start-up like ours needs time and patience.

No one in media expects a quick profit.”

How much does Jacob Rees Mogg earn from GB News

How much money does Jacob Rees-Mogg make from GB News? – According to the financial documents, the MP for North Somerset is currently raking in £32,083 PER MONTH from the fledgling broadcaster. That makes his hourly rate a rather healthy £802, and puts him on course for extra annual earnings of roughly £385,000.

Who is the director of the GB News commercial

Read in full – GB News Chief Executive’s open letter to the advertising industry – The Drum’s Roses Awards are an opportunity for the advertising industry to celebrate excellence in creative achievement, which is why we chose to support the event. But last Thursday the ceremony became a lesson in hypocrisy and revealed much about the contempt some in the industry hold for true diversity.

• Our Commercial Director Nicole O’Shea was shouted at and heckled as she tried to present three awards for genuine brilliance among her peers.
• With mob mentality, guests fist-pumped and goaded each other to hurl more abuse, yelling “f*** off!” among other insults while making obscene gestures at her.
• Most were men.

The trolling and incitement began before the event, when people like Jerry Daykin (author of, ironically, Inclusive Marketing) tweeted his fury that GB News was a major sponsor of the Roses. “Stop normalising GB News,” he wrote. He was not alone. I have to ask, when did this industry normalise this type of intimidation and humiliation towards anyone, never mind a woman in a professional setting? While such behaviour should shame anyone who stands for inclusion and respect, this must not be dismissed as an isolated incident perpetrated by a few bad players.

1. Rather, it was the physical manifestation of the systemic and institutional intolerance levelled at GB News since before its launch.
2. Our staff have been abused and trolled; our advertisers threatened, and attempts made to sabotage us.
3. Misinformation and conspiracy theories about us have been spread expertly and determinedly to demonise GB News as a grotesque caricature of something it is not.

Our crime? We tap into mainstream but non-metropolitan viewpoints, audiences who simply aren’t very London in their outlook. In other words, the majority of Britons. While tolerance and diversity are rightly prized by the advertising industry, these values appear conditional on people agreeing with one singular, fashionable, and very metropolitan world view.

This blinkered outlook risks putting advertisers out of touch with the millions of consumers and customers who love GB News and consume the products your clients want to sell. We know many in the advertising industry are unnerved by the bullying and cancel culture towards GB News and, vitally, our growing audience.

They’ve told us confidentially, but they’re frightened to speak up in case they’re singled out for the same treatment. We also know that some people in that room at the Roses are supportive of GB News and were upset by the outrageous bullying levelled at our female executive.

1. As organisers, The Drum did its best.
2. But did anyone call it out at the time, or on social media afterwards? No, they did not.
3. Not because they liked it, but because they feel silenced by the ever-present threat of cancel culture.
4. Targeting GB News has become the acceptable face of hate.
5. In fact, you get bragging rights for virtue-signalling your contempt towards our channel and therefore, tellingly, your contempt and snobbery for our growing audience – the very consumers advertisers want to reach.

It’s disappointing that the Roses incident happened in Manchester because we find regional agencies far more open and fair-minded to the diversity of opinion that GB News offers. It’s not surprising that regional agencies are more in tune with the non-metropolitan audiences, and no coincidence that some of our strongest audiences are in the north-west.

We based our commercial leadership team in Manchester for a reason. No one wants to fund hate, least of all me, so GB News is not hateful. I’m struck however by the irony that the most hateful discourse I encounter daily is directed towards us, not by us. It’s time to call time on intolerance and to accept that not everyone agrees or sees the world in the same way.

In any liberal democracy, plurality of media is an overwhelmingly good thing. Few question that The Express and The Guardian co-exist in our media landscape – they are different voices for different audiences. GB News is a different voice in British media.

Do UK newspapers make a profit?

Most UK newspapers are still profitable, but not as profitable as before. The Times, historically a loss maker, has moved to profitability in recent years with the introduction of a paywall for its online content. The same paywall reduced the advertising revenues of News CorpLs Sun and was thus dropped.

What is the future of GB News?

Inside the GB News newsroom. Picture: Press Gazette GB News chief executive Angelos Frangopoulos has set out a plan to turn the start-up broadcaster into Britain’s biggest news channel while trimming “wasteful costs and inefficiencies”. In a note to staff on Monday morning, seen by Press Gazette, Frangopoulos said the channel was now entering its “third phase”.

• The future of GB News will include “pivoting sharply towards financial sustainability and profit,” he said.
• The first phase was launch, in June 2021, and the second consisted of “investment in people, talent, and programming while we relentlessly built a loyal audience,” he said.
• The boss told staff that GB News’ business goal was to become “the number one news channel in the United Kingdom by 2028”.

GB News regularly ranks ahead of News Corp’s TalkTV, launched in April 2022, in linear television ratings. As Press Gazette reported in December, it increasingly challenges Sky News, And Frangopoulos said GB News is “edging ever closer to the BBC News channel” – which itself will see change this spring as the BBC’s UK channel merges with BBC World News.

After a rocky start, which included the resignation of its star presenter Andrew Neil within months of launch, GB News has slowly established itself with a growing linear TV audience (see recent Barb figures below). Frangopoulos said GB News is backed by “committed investors who understand that a start-up like ours needs time and patience.

No one in media expects a quick profit.”

Why are advertisers boycotting GB News?

Late last week, Sainsbury’s became the latest brand to be drawn into the ongoing debate surrounding the potential boycotting of GB News. The speculation from commentators suggested it was in reaction to comments from Nigel Farage on the RNLI; however, the supermarket chain simply confirmed that its current advertising campaign, which included presence on GB News, had come to an end.

From the little we know so far, GB News is the following things: pro-Brexit, anti-metropolitan elite, and non-London-centric. Positions that are all the antithesis of the average media agency staffer. And therefore, we see media planners encouraging brands to boycott the channel, when it’s still less than a few months old.

(Parking technical glitches to one side as a reason to withdraw – those are teething issues that will be sorted out.) The primary driver behind agencies and brands boycotting the channel is that they simply don’t like what it broadcasts and the audience it represents.

1. Did the industry learn nothing from the brilliant Andrew Tenzer’s The Empathy Delusion research published back in 2019? In a sentence, Tenzer ‘s research concluded that “people in adland unconsciously see, experience and interpret the world differently to large swathes of the UK population”.
2. And that is precisely what is happening again today.

The research challenged the commonly held belief that “marketing and advertising people have a special aptitude for understanding others”. They don’t. They need to be guided by data instead. Established approaches and traditional thinking are being exploded in every sector and every market.

• Growth requires uncomfortable change.
• Growth needs agencies to be provocative.
• A recent extended stint of parental leave led me to watching Good Morning Britain every day.
• Not something I’d previously thought would be part of my daily media diet and a habit that quickly generated derision from friends and agency colleagues alike.

Piers Morgan is Marmite: a provocateur of the highest order. Yet it became clear to me pretty quickly that he knew how to hold politicians to account. An Ipsos Mori poll from January this year rated Morgan as in fact doing this better than TV and radio journalists, Keir Starmer, newspaper journalists, MPs and the Labour Party.

1. He was still behind Marcus Rashford – but hey, that’s perhaps no surprise.) While still at the helm, Morgan saw a record high of 1.9 million viewers tuning in.
2. On 2 June this year, a few months after his departure, GMB sank to a low of 451,000 viewers.
3. Note to media planners – that data right there highlights the empathy delusion once more.

Stop Funding Hate is back out in force trying to convince brands to avoid GB News. Despite years of campaigning, it has still not rendered the Daily Mail ad-less. Why? Because every media planner knows that it remains the second most read daily newspaper in the UK, and knows the role it can play for an advertiser – e ven if the media planner in question doesn’t agree with the paper’s politics.

• Agencies are busy baking diversity and inclusion into their various operating systems.
• Some of this comes from the diversification of current media partners and checking our own biases.
• It’s too easy to plan within your own media echo chamber – how will you reach those with differing political views or opinions to yourself if you do? It might feel like a challenge, but growth is challenging.

Consolidated audience data on GB News showed that in the four weeks up until 11 July, it reached 3.7 million viewers (compared with 12.6 million for BBC News and 8.4 million for Sky News), showing that the 336,000 viewers it received on launch night wasn’t a flash in the pan.

• A canny media planner might also point out that given that was the hottest day of the year and featured an England Euros fixture, that 336,000 number looked even more impressive.
• Oh, and did I mention that 82% were also the much-coveted ABC1 audience? Some parts of the press have gleefully reported the channel registering zero viewers at one point in recent weeks.

Yet we didn’t see anywhere near as much press noise when Steph’s Packed Lunch on Channel 4 suffered the same sorry fate last autumn. GB News is staffed with a wide range of journalists that are professional enough to have held long tenures at the BBC, ITV and The Sunday Times and come from a variety of ethnic and regional backgrounds.

1. Making half-baked comments that it’s a “r ogue outfit ” or ” the opposite of diversity ” seems misplaced thus far.
2. Nigel Farage is now signed up, but perhaps most interestingly so is Arlene Foster, vowing to ” bring Northern Ireland into the mainstream of UK politics “.
3. I’d be keen to know if the media planners on Kopparberg or Ikea agree with the decision those brands have made to withdraw from the channel.

The Co-op has taken a more grown-up approach, continuing to use the channel, despite online abuse from one London-based journalist (an ex-employee of the BBC and Chanel 4 News). The irony. The Co-op is reminding consumers that their “value and principles are clear and undiminished regardless of surrounding content”.

Respecting its consumers who know that it isn’t necessarily condoning the editorial it appears alongside – be it on TV, in the national press or on digital channels. Simple fundamentals of our craft. In his opening monologue, channel founder Andrew Neil declared that at GB News, “we will reflect the views and values of our United Kingdom”, and “we will concentrate on the stories that matter to you”.

And finally: “We are proud to be British.” If you’re projecting your views on to your brand’s audience, I ask you: do your views and values represent those of your target audience? D o you concentrate on the media placements that matter to your clients’ brands? And finally: are you proud to be a media planner? James Wilde is managing partner at Wavemaker UK

Who owns GB News and makes millions?

GB News owner Sir Paul Marshall’s hedge fund has made an absolute fortune after betting against NatWest shares. The news channel has been involved in a tirade against the bank after presenter Nigel Farage was locked out of his Coutts account. Dame Alison Rose quit as chief executive after coming under pressure from No 10 and the Treasury as part of the row.

Some senior Labour MPs have since questioned Downing Street’s “astonishing” move to get involved in the matter, But more sinister news has since been leaked, suggesting one of new channel’s bosses could have profited handsomely from the bad press the bank has been getting. Regulatory filings unearthed by The Telegraph show that Marshall Wace has the biggest short position in the lender’s shares meaning it stands to gain from falls in the bank’s market price.

The fund netted paper gains of around £5 million on Wednesday after NatWest’s share price slumped more than 3.7 per cent after the departure of its chief executive Dame Alison, which wiped more than £850 million off the value of the lender. Although it’s only a snip of the billions under management at the firm and is likely to have been computer driven, it’s has to be said it is all pretty convenient, wouldn’t you say? Related: Sinead O’Connor’s response to Piers Morgan asking her on his show is legendary